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This site aimizm.com states the following, "My name is Gary Swindell and Im the Co-founder and Creative Director of Mission, a leading brand agency based in Oslo." We noticed that the webpage also said " In addition to my duties with Mission I work as a designer and art director for a select group of private clients and collaborators under the name of Aim." It also stated " We won Silver at Gullblynaten last night for the AV Canon brand communication project. Big up to Pål Laukli and everyone on the team! Aquila a new type design Ive been working on in Personal Projects." The header had Strategic Brand Identity as the highest ranking keyword. It was followed by Gary Swindell, Aimizm, and Graphic Design which isn't as ranked as highly as Strategic Brand Identity. The next words the site used was Strategy. Design was also included but might not be viewed by search crawlers.